Smart Device Product Development

At Simplexity, our core design philosophy is that the best solution is the simplest one to reliably accomplish your goals. Our cross-disciplinary team is made up of technical experts in mechanical, electrical, firmware, controls, and systems engineering to help you do just that.

Simplexity believes the true promise of smart devices lies in increasing the level of interaction between the digital and physical world. That means consumer goods that improve health, home, business, and society at large while meeting CPSC regulations for product safety.

Quick Links for Smart Device Product Development:

Challenges of smart device product development

Engineers are constantly faced with how to best complete the engineering and development work for new consumer products with limited resources and tight schedules. They may find they need help from experts in disciplines outside of their own for a prototype’s successful delivery to market. Common challenges that bring clients to Simplexity are:

  • Ground-up, full system development — from napkin sketch to fully realized product.
  • Proof-of-concept devices for technology demonstration, designed for commercialization.
  • Optimizing the design of next-generation product to enable significantly reduced cost.
  • Translation of a low-volume design to a high-volume, production-ready design.
  • Prototype technology feasibility evaluation or isolated technical hurdle resolution.
  • Specialization in sensors, algorithms, custom gear design, motion control, servo systems, IoT devices, mechatronics, or other expertise needs.
  • Simplification of manufacturing steps with custom tools or smart fixtures to build, assemble, or test the components or subassemblies.

Simplexity’s priorities for device design

As product realization experts, our priority is to work collaboratively with our clients to meet both the technical and business goals of a new product. Our team commonly augments the client’s core expertise, enabling rapid transformation of benchtop concepts to finished products. Together, we comprise an expert product development team, continually focused on project priorities like:

  • Product performance.
  • Device and consumable cost.
  • Design for Manufacturability.
  • Intuitive, safe, and reliable operation.
  • Time to market.
  • Development cost.

Simplexity’s capabilities and expertise

By applying past expertise and our tried and true process of 7 Steps to Simplification©, Simplexity’s designs are lower cost, easier to use, and more robust than competing products. Our capabilities include:

  • Electro-mechanical product design.
  • Mechanism design.
  • Motor and motion control (servo system design).
  • Firmware development.
  • Algorithm development.
  • Mechanical design for high-volume products (plastic, sheet metal, castings, machined parts, exotic manufacturing processes).
  • Fluidics, heat transfer, and analysis.
  • Transfer to manufacturing.
  • Prototyping and testing.
  • Flex circuit design.
  • Printed circuit board (PCB) schematic design.
  • Printed circuit assembly (PCA) layout, including high density, miniaturized design.
  • Custom gear train development using Simplexity’s proprietary tool.
  • Custom characterization, testing, and assembly tools.

Consumer device case studies


Microsoft Band

The Microsoft Band is a wearable designed in collaboration with Microsoft and other external design partners. Simplexity played a major role in the design of the mechanical parts and interfaces, including parts to hold the LCD touchscreen, battery boxes, and finite element analysis.


New Matter 3D Printer

Simplexity designed all electronics and approximately 85 percent of the firmware for this Wi-Fi-connected home 3D printer. We worked closely with New Matter’s web backend team to define the network protocol for communication between their servers and the 3D printer firmware.


With the complexity of working with accelerometers and magnetometers and gyros, we realized that we were in way over our heads. Seeing that Simplexity had done similar successful projects gave us the confidence that we needed to enlist them for our project. Simplexity was there with us as partners to help us get to the end.


Simplexity is your partner with a proven team to reduce risk and simplify your consumer device design.