Company History

Simplexity Product Development was founded in San Diego, California in 2005 by Steve Mott and Minh Duong after a predecessor company, Product Design Group (PDG), was purchased by Flextronics and later consolidated. PDG had been founded in 1992 by former Hewlett-Packard engineers seeking to bring world-class product development practices to technology companies. Simplexity carries on the PDG tradition, with many of the same engineers continuing to work together.  

Simplexity opened a second office in the Portland Oregon area (Vancouver, Washington) in 2006, upon the request of a key client to have Simplexity engineers to support their projects locally. After serving as the founding director of the Portland/Vancouver office, Dorota Shortell took over running the company from Steve Mott in 2008 and continues to serve as Simplexity CEO. 

In 2016, after continuous growth, Simplexity expanded to the San Francisco Bay Area, opening a design center to serve Silicon Valley’s hardware ecosystem, from startups to established companies. The office is headed by Stanford PhD Gabriel Aldaz.   

Simplexity’s fourth office, in Seattle, Washington, was opened in 2017 by former Stratos Product Development engineers who wished to continue first-class product development in the medical, biotech, and consumer fields. The director of the Seattle office is Adam Storey, who previously led a business vertical in bioprocess engineering, primarily in the field of cell therapy.