Philosophy

Gestalt, a German word with no direct English equivalent, translates loosely to “shape” or “form.” In the early twentieth century, Gestalt psychology pioneer Max Wertheimer showed how a series of still photographs of a galloping horse could create the illusion of movement. Gestalt psychologist Kurt Koffka summarized the central precept of the movement as, “the whole is something else than the sum of its parts.”  

The principles of Gestalt are embedded in the Simplexity philosophy. When individual parts are brought together, connected, and allowed to interact, a system with its own properties and processes emerges. While this system may appear initially to be highly complex, we believe that thoughtful design can identify and address crucial interdependencies to simplify the final product. The name Simplexity and our motto, “simplifying the complex,” are based on this notion of addressing the parts of the whole system in concert. We see ourselves as a trusted partner with a depth of expertise in product architecture and complete system design. 

Organizationally, we also believe that a multi-disciplinary team is more powerful than a group of individuals. Our engineers collaborate across our four West Coast offices. We aim to create an inclusive environment, with core values of integrity, employee well-being, client success, and product development excellence. 

Why we’re different