Doug brings over 25 years’ experience in the development of mechatronic systems and servo controls for products ranging from high performance, low-volume commercial products to cost optimized, high volume consumer products. In his role as VP of Engineer, Doug leads Simplexity’s design engineering team. He is an experienced leader of multi-disciplinary technical teams, and has a unique knack for communicating highly technical information to non-technical audiences.
EXPERTISE
- Electro-mechanical systems engineering & optimizing these systems for the best performance to cost ration across the full electrical and mechanical system
 - Designing, modeling and optimization of dynamic systems and feedback control/servo systems
 - Designing and developing sensor and data processing algorithms to solve real world problems
 - Developing processes and tools support Simplexity’s goal of always producing high quality software and embedded firmware
 - Leading technical teams
 - Developing and analyzing requirements for development programs
 - Scientific and embedded programming: C, C++, C#, MATLAB and Python
 - Communicating complex technical topics to non-technical audiences
 
EXPERIENCE
Simplexity Product Development (2012-present)
- Performed duties in firmware, systems and controls engineering, project management and executive leadership
 - Grew Simplexity’s embedded systems team from three to a team of electrical, firmware and systems engineers accounting for approximately half of the Simplexity engineering team
 - Created software and firmware standard development processes deliver high quality, robust code
 - Managed full projects with mechanical, electrical, firmware and software content to be on schedule and on budget
 - Architected firmware and software systems, including a pipelined robotic processing systems capable of handling multiple items in flight simultaneously
 - Developed software and firmware for consumer products, production line test fixtures and proof-of- concept prototypes
 - Developed optimized motion control systems with both commercial off-the-shelf components and completely customized systems for high production volumes, typically reducing motion control subsystem cost by greater than 50%
 - Created custom embedded algorithms such as:
- Extended Kalman Filter based sensor fusion
 - Multi-move look-ahead trajectory planning and speed optimization for a consumer 3D printer
 - Observer based sensorless speed control algorithms for cost constrained systems
 
 
Xzeres Wind (2010-2012)
- Senior Systems Engineer
 - Developed wind turbine system specification
 - Lead Xzeres’ MKS (UK) Wind Turbine Design Certification effort, and achieving certification
 - Performed mechanical analysis of critical components in the wind turbine
 - Developed the blade load test specification document & test requirements
 - Developed a full system simulation model for turbine control encompassing the National Renewable Energy Laboratory’s FAST aerodynamic model, electrical and mechanical drive components, and the real system control firmware, all in Matlab
 - Developed algorithms for rotor and inverter control
 
Hewlett-Packard (1996-2010)
- Served in roles of mechanical and servo systems engineer, completing tenure as the Motion Controls Systems Team Lead for the OfficeJet Pro product line
 - Developed feedback control algorithms & embedded firmware for printer motion systems
 - Created motor and drive train specifications optimized for system cost and performance
 - Developed dynamic thermal model for DC motors & run-time sensorless motor temperature control algorithm
 - Designed injection molded plastic, elastomeric & sheet metal part
 
EDUCATION
- BS, Mechanical Engineering – Oklahoma State University
 - MS, Mechanical Engineering, Automatic Control Systems – University of California, Berkeley
 - Non-degree coursework – Computer Science – Stanford University
 
RECOGNITION
- Three HP trade secrets and two defensive publications
 - “Control Systems Challenges in the HP Personal Printing Application’, 2005 American Controls Conference
 - “DC Motor Protection using New Thermal Models’ with S. Sugathevan, HP TechCon 2009
 
PATENTS
- 429,279 – Ornamental Design of an Inkjet Printer
 - 429,759 – Ornamental Design of an Inkjet Printer
 - 6,244,765 – Vibration Isolating Attachment System for Inkjet Carriages (Mechanical design)
 - 6,666,375 – Rotary Encoders (Mechanical design of a low cost encoder position encoder disk design)
 - 6,669,323 – Mechanical Deflection Estimation for Ink-Jet Service Station Motion Servo
 - 6,674,260 – DC Motor Control (Calibration Based DC Motor Temperature Control)
 - 7,692,399 – DC Motor Control (Dynamic Model Based DC Motor Temperature Control)
 - 9,033,450 – Printer and method for controlling power consumption thereof
 - 8,899,717 – Print speed determination based on a power budget
 - 8,719,599 – Monitoring subsystem power
 
INTERESTS / OBSESSIONS
- Spending time with my wife and two sons
 - Playing and watching soccer
 - Snowboarding
 - College Football & Basketball
 - Making things move
 - CNC Milling
 - Embedded control systems
 
FAVORITE QUOTES
“Simplicity is the ultimate sophistication.”
— Leonardo da Vinci
“Gromit, that’s it! Cheese!”
— Wallace
FEATURED BLOGS
- THREE THINGS TO KNOW ABOUT AI ENABLED VISION IN MANUFACTURING
 - FOUR KEY TAKEAWAYS FROM ROBOBUSINESS 2024
 - ON MODEL BASED DESIGN: THE AGILE EMBEDDED PODCAST AND ADDITIONAL INSIGHTS
 - BREAKING DOWN OUR EMBEDDED FM PODCAST INTERVIEW
 - 3 TIPS FOR LEADING A TECHNICAL TEAM WITHOUT MICROMANAGING
 - BETTER FIRMWARE FASTER
 
FEATURED MEDIA
- Featured on the Embedded FM Podcast – Episode 332: There Were Fires
 - Presented the Motion Control Systems & DC Motors On-Demand Webinar
 

