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Directors
Staff
Dorota Shortell
Chief Executive Officer

Dorota has been leading Simplexity since 2010, after holding previous leadership and engineering roles in product development since 1999. She sets the strategy for the company while keeping the team aligned to Simplexity's core values. Her passion is seeking to truly understand client needs to create cost-reduced products through simple design.

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Dorota Shortell - Chief Executive Officer

Education

  • MSME, Stanford University
  • BSME, Loyola Marymount University (summa cum laude)

Recognition

  • Portland Business Journal Forty under 40 Award winner 2013
  • Conference speaker, Society of Women Engineers, Columbia River Section
  • Conference speaker, NSF Workshop on Advanced Manufacturing for Smart Goods, Portland, OR, Title: Pushing the Limits of Smart Products Design
  • Oregon Health & Science University, Invent Keynote and Seminar Series speaker, Commercializing Discoveries in Translational Research: The Basics, Topic: Testing your Concept
  • Fellow, Institute for the Advancement of Engineering
  • Fellow, Tau Beta Pi
  • Fellow, National Science Foundation
  • Best of Program in James F. Lincoln Awards Program
  • Scholar of the Year (Valedictorian), Loyola Marymount University
  • US patent holder

Interests / Obsessions

  • Being an advocate for work/life balance in engineering and technology
  • Yoga
  • Nature and enjoying the beautiful Pacific Northwest

Favorite Quote

Happiness is when what you think, what you say, and what you do are in harmony.
- Mahatma Gandhi

Expertise

  • Executive leadership
  • Simplicity in engineering and product development
  • Business development
  • New product design and development
  • Public speaking
  • Engineering and project management
  • Client relationships

Experience

  • Almost 20 years experience in engineering and new product development, including 10 years in leadership roles
  • Extensive experience working on Hewlett Packard projects as an engineer or project manager on over 15 unique printer programs
  • Oversaw Simplexity team in design of Microsoft's first wearable product, the Microsoft Band
  • Project manager for various engineering programs, including managing over 25 engineers located in the US and in Asia at a time
  • Mechatronic design, including gear trains and mechanisms
  • Mechanical engineering of electro-mechanical products like DVD vending kiosks and voting machines
  • Design for manufacturing of injection-molded, sheet metal, and machined parts
  • Design of composite material forearm crutch, published in Journal of Rehabilitation Research & Development
  • Part-time faculty for mechanical engineering graduate department at Loyola Marymount University. Taught Elements of Design master's level course and co-taught New Product Design & Development with the chair of the entrepreneurship department
Ed Snow
Chief Operating Officer

Ed joined the Simplexity team in 2011 after serving in technical and executive management roles from startups to Fortune 50 companies. He is responsible for the smooth operation of the company along with growing the digital systems portion of the business. He has almost 30 years experience in bringing products from concept to market, specializing in embedded systems.

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Ed Snow - Chief Operating Officer

Education

  • BS Computer Engineering, UC San Diego
  • MS Computer and Electrical Engineering, Carnegie Mellon University

Recognition

Interests / Obsessions

  • Teaching for UCSD Extension, John Paul Catholic University
  • Program management
  • Real-time operating systems
  • Device drivers

Favorite Quote

Nature abhors a vacuum
- Parmenides

Expertise

  • Operations and IT
  • Systems engineering and architecture (digital systems)
  • Embedded programming (C, assembly)
  • Printing systems

Experience

  • Executive management at Simplexity to scale the company’s operations through a tripling in size over a 5-year time period
  • Program manager for Memjet's first market entry
  • Executive at DriveCam as VP Engineering followed by VP Field Operations, developing the hosted/cellular product line and bringing it into the field
  • President of TTM Engineering, an engineering services company
  • Firmware architect for HP's entry into the flatbed All-in-One printer market
  • Principal engineer for DEC, working on Alpha PC's and operating systems
  • Firmware engineer on HP's first color inkjet printer
Doug Harriman
Chief Technology Officer

Doug brings 20 years’ experience in the development of mechatronic systems and controls for products ranging from low-volume wind turbines to high-volume printers. In his role as CTO, Doug drives the technological direction of Simplexity to stay on the cutting edge. He is an experienced leader of multi-disciplinary technical teams, and has a unique knack for communicating highly technical information in simple ways to non-technical audiences.


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Doug Harriman - Chief Technology Officer

Education

  • BSME - Oklahoma State University
  • MSME (Automatic Control Systems) - University of California, Berkeley
  • Non-degree coursework - Computer Science - Stanford University
  • Recognition

    • Seven US patents with Hewlett-Packard:
      • 429,279 - Ornamental Design of an Inkjet Printer
      • 429,759 - Ornamental Design of an Inkjet Printer
      • 6,244,765 - Vibration Isolating Attachment System for Inkjet Carriages (Mechanical design)
      • 6,666,375 - Rotary Encoders (Mechanical design of a low cost encoder position encoder disk design)
      • 6,669,323 - Mechanical Deflection Estimation for Ink-Jet Service Station Motion Servo
      • 6,674,260 - DC Motor Control (Calibration Based DC Motor Temperature Control)
      • 7,692,399 - DC Motor Control (Dynamic Model Based DC Motor Temperature Control)
    • Three HP trade secrets and two defensive publications.
      • Publications:
      • "Control Systems Challenges in the HP Personal Printing Application', 2005 American Controls Conference.
      • "DC Motor Protection using New Thermal Models' with S. Sugathevan, HP TechCon 2009

    Interests / Obsessions

    • Spending time with my wife and two sons
    • Playing and watching soccer
    • Snow boarding
    • College Football
    • Matlab Programming
    • Embedded Control Systems

    Favorite Quote

    It's all about the cheese.
    - Self

    Expertise

    • Project Management
    • Specification Development
    • Electro-mechanical systems engineering & cross disciplinary system optimization
    • Feedback control/servo systems & dynamic system modeling
    • Embedded Firmware Development
    • Software Quality for Embedded Firmware
    • Matlab programming
    • Ink jet printers
    • Wind turbine standards and specifications
    • Wind turbine controls


    Experience

    • Simplexity Product Development (2012-present)
      • CTO/Project Manager/Senior Systems Engineer
      • Project Management for FW/SW.
      • Systems Engineering & Specification Development
      • Software and Firmware development for consumer products and production line tooling
      • Motion control system development
      • Cricket Labs' mechatronics PCA product architect
    • Xzeres Wind (2010-2012)
      • Senior Systems Engineer
      • System specification
      • MKS Certification Lead
      • Mechanical Analysis of critical components
      • Blade load test specification & test design
      • Electro-mechanical system model development for turbine control
      • Rotor and inverter control algorithm development
    • Hewlett-Packard (1996-2010)
      • Motion Control Systems Team Lead/Servo Control Engineer/Mechanical Engineer
      • Feedback control algorithms & embedded firmware for printer motion systems
      • Motor and drive train specification for system cost/performance optimization
      • Motor thermal modeling & run-time motor temperature control
      • Injection molded plastic & sheet metal mechanical design
    Minh Duong
    VP, Engineering

    Minh has been leading the engineering team at Simplexity since 2005, when he co-founded the company. He specializes in setting product architecture and tailoring lean engineering teams to meet challenging technical specifications under aggressive schedules. He has led and contributed to the development of products for over 30 companies in various industries since 1997.

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    Minh Duong - VP, Engineering

    Education

    • BSME, UC San Diego

    Recognition

    • Designed and built two models of highly efficient electric concept cars
    • Designed and built motorcycle power car

    Interests / Obsessions

    • Energy-efficient transportation
    • Vehicle design and development
    • Build vehicles

    Favorite Quote

    Unencumbered by the thought process
    - Tom and Ray Magliozzi

    Expertise

    • Concepts and architecture for a wide variety of products
    • Architecture and design of biotech lab equipment
    • Miniature, high-precision, multi-functional mechanisms for high-volume products
    • Efficient electric vehicle architecture
    • Cost reduction of motion systems, especially precision grade X, Y, Z stages and motors

    Experience

    • Product architecture for mechatronics systems
    • Multi axis high linear stage (ME lead)
    • Inkjet photo printer architecture (ME lead)
    • Concentrated solar system development (ME lead)
    • Set top box (ME lead)
    • Paper pick, separation and transport systems
    • Web/converting systems
    • Automated backup data storage libraries
    • Lever drive wheelchair development
    • Off-axis neutral beam articulation system (ME lead)
    • Extremely high power bus system
    Steve Mott
    VP, Business Development

    Prior to co-founding Simplexity in 2005, Steve was co-owner of Product Design Group, an engineering firm that started in 1992 and grew to 50 employees before a successful exit via acquisition by Flextronics. Steve has over 30 years experience in new product development, starting with a career as an R&D engineer at Hewlett Packard, and transitioning to leading the business development team at Simplexity.

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    Steve Mott - VP, Business Development

    Education

    • BSME, Stanford University
    • MSME Dynamic Systems and Controls, UC Berkeley

    Recognition

    Interests / Obsessions

    • St. James Mission Circle (Casa Eudes)
    • Spanish
    • Studio Art

    Favorite Quote

    What a beautiful world this will be... What a glorious time to be free.
    - Donald Fagen

    Expertise

    • Project management
    • Product development
    • Business development and strategy

    Experience

    • Business development and market evaluation at Simplexity
    • Founder and President of PDG Oncore
    • Director of Printing and Imaging at Flextronics
    • VP of Engineering at Product Design Group
    • R&D Engineer at Hewlett Packard
    Jeff Hixson
    Chief Engineer

    Jeff has over 30 years engineering experience, ranging from manufacturing process engineering to designing high-volume consumer products and precision mechatronic systems. He has a keen eye for simplicity and steers the Simplexity team to develop product architectures that are easy to manufacture and reliable no matter what the target volumes.

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    Jeff Hixson - Chief Engineer

    Education

    • BSME, San Diego State Univ.

    Recognition

    Interests / Obsessions

    • High performance automobiles (especially Mopar Muscle)
    • Design and construction of electric vehicles
    • Red wine
    • Red meat

    Favorite Quote

    I like too much
    - Jeff Hixson, age 3

    Expertise

    • Conceptual development with an eye toward simplicity and manufacturability at required volumes
    • Trouble-shooting, problem solving and "root cause" analysis
    • Design of Experiments
    • Sheet feed systems
    • Web Drive Systems
    • Motion transfer systems (gear trains, cams, levers, cables)
    • Welded tubular structures

    Experience

    • Almost 10 years at Simplexity designing wearables, data cartridge handling machines, DVD kiosks, manufacturing test tools, specialty printers and architecting various product subsystems
    • ME product manager for 1st Kodak inkjet printer
    • Assembly and test tooling, printer subsystem design for over 10 years at Product Design Group, PDG Hightower, and Flextronics
    • Design and construction of V8 mid-engined sand buggy
    • 10 years’ experience at Hewlett Packard as a Manufacturing Process Engineer
    • 5 years of Sundays - Designing and constructing 3-wheel electric sports car

    I was impressed with Simplexity’s agility and speed in addressing my project’s needs. When we realized that we needed a specific skill (embedded FW), Simplexity nimbly staffed a great engineer to fill the void. And when it came to design and follow-through, Simplexity’s project team did a great job navigating the chaotic combination of stakeholders to deliver results on schedule.

    — Sr. Program Manager, Fortune 50 Company